Sunday, April 10, 2011

Children Toys Marketing


I found this word cloud on the dailywh.at earlier today. The image on the top displays words used in over fifty children toys ads aimed towards boys while the one in the bottom is for girls. The creator of this word cloud, Crystal Smith atThe Achilles Effect says that this is not an "exhaustive record, it's really just a starting point, but the results certainly are interesting."

What should we take from this? It certainly is interesting how disparately different they are, and overall surprising to see in the twentieth century, where more and more adults aim for an equality between men and women. If we want equality, maybe it's time to battle the toy industry.

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